Tempting a user to click on your PPC search advert is a challenge itself, but what about once the visitor has clicked through and landed on your website? How do you convert that visitor into a customer? Here I take you through the fundamentals to a fully optimised landing page to increase your chances of […]
Most businesses are aware that PPC and SEO work best in tandem with each other. Where some people come unstuck is how to apportion budget in such a way that gets the most out of both search marketing activities. I like to use the somewhat superficial metaphor of ‘looking good’ to describe how SEO and […]
So you want to try out AdWords (Pay-Per-Click advertising) but have no clue where to even start and you’ve heard some horror stories of people getting it wrong? Well here are 10 simple steps to get you advertising on Google to drive traffic to your website all in the very same day. 1. Go to […]
When your search query returns a search engine results page (SERP) that consists of a mixture of different listing types this is known as ‘Universal Search’. In a previous post we illustrated where PPC ads and organic listings are displayed; in this post we will show how the results returned can differ for local searches. […]
As an avid fan I am slightly biased regarding the benefits of using PPC Advertising, so to back up my opinion I have put together some of the features of PPC advertising that illustrate why PPC advertising is an essential part of any online marketing mix. So, here we go: 1. You only pay when […]
You may have heard about pay-per-click advertising which is also referred to as PPC, search engine marketing (SEM), keyword advertising or paid search. I still find it a challenge to explain exactly what PPC advertising is despite working in PPC Management for over five years because there are so many interpretations and misconceptions floating around. […]
If you’re going to spend money on a business website, you want to be sure that people see it. Of course, you can tell them – for example, by including your website details on your business card and marketing brochures. But what you really want is for people you don’t know – potential new customers […]