Google Search Network and Your PPC

When you create a  PPC campaign, be it in the AdWords interface or in the AdWords editor, you have this option. Search or Display? Search is going to Google, typing in what you want. Display is being on a website and being presented an advert and clicking on it. If you choose ‘Search’ then you […]

Good Practice for the ‘Display Network’

Google have two main networks. The  ‘Search network’ and the ‘Display network’. The display network you may have already noticed, this is when you could be browsing a website and notice either a text or image ad labelled in the corner with ‘Ads by Google’. If you have high click costs on the search network […]

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