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YouTube as a Search Engine

By Kathryn Allison |

YouTube is the biggest-growing video sharing website in the world at the moment, and since its recent purchase by Google, this popularity is showing no signs of stopping. Video is an important feature of maintaining a web presence, and is a highly effective marketing tool. The inclusion of a video in your website can prove […]

Meta Descriptions and SEO

By Kathryn Allison |

A web page’s meta description is text used to provide a brief summary of that page’s content. It appears in search engines’ results lists and next to links to that page, and is therefore the first thing a potential visitor to your site will see. It is also visible to search engine crawlers. The importance […]

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