There is no point in having amazing website content if nobody ever gets to see it! You could have spent hours perfecting your site and creating content that would promote your product and services, but how are people finding it in the first place? I thought I’d run through my tried and tested methods, with […]
Online video marketing is one of the most effective ways of attracting traffic to your website and generating enquiries and sales. Traffic magnetism Adding a video to your website greatly increases its popularity with search engines. Geo-tagging your videos (adding location information) will help them to come up when people search for what you offer […]
Pay per click (PPC) advertising and search engine optimisation (SEO) for organic (non-paid) search are sometimes seen as competing. However, it’s sensible to use PPC and SEO together to improve overall click-through rates to your website. Complementary campaigns If PPC and SEO campaigns are used together, there are a number of complementary benefits: keyword identification, […]
Almost all businesses can benefit from increased traffic to their website. More traffic means greater brand awareness, and hopefully a larger volume of sales. But it’s important to make sure that you don’t spend more on advertising your website than you can expect to make back in sales. What are my options? Search engine optimisation […]