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Understand The Different Types Of Pay-Per-Click Channels

When the average advertiser thinks of PPC (Pay-Per-Click), their mind normally jumps to PPC Search advertising, and it’s also very common for people to refer to PPC as Google Paid Advertising or Google AdWords. This is most likely due to the popular nature and age of the channel. NEWSFLASH! There are other types of PPC […]


Better Together – Cross Channel Marketing

Some people get really confused about Search and Display and don’t understand why they might need both.  Advertising is not about accumulating as many clicks as possible for as little money as possible – it’s about achieving your Return on Investment goals.  Different business will have different needs when it comes to generating a return […]


How Searchable Is Your Website Content?

Can people easily find the website content that they’re after? I’m not talking about in Google or Bing but when they’re on your site. Most visitors to sites these days are looking for information, whether that’s advice, researching and comparing products or keeping up to date with the news. They’re going to get frustrated if […]


The Penguin Update Arrives (Google Webspam)

So we should all be familiar with the Panda update from last year, launched by Google to improve its search results by demoting poor quality sites and increasing the rank of higher quality ones. Looks like Google are tinkering with their algorithm again with the new name :  Penguin.  How very original..! So what is […]



Google Announces the ‘Freshness’ Factor

Over the last few posts a common message coming through loud and clear is that ‘fresh‘ content delivered regularly is a key factor in effective SEO. For the SME it is a bigger challenge  to create and deliver this content, often due to time constraints and no dedicated function within the business itself. My advice is to keep […]


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