Halloween has become a huge event in the UK, with consumers spending over £300 million on Halloween products according to Mintel research. Any popular season or special event is the perfect opportunity to ramp up your social media engagement, and the best thing is that you don’t have to sell Halloween items to make the […]
Happy Easter! “But it’s September, I’m not thinking about Easter yet”, you cry. However, if you’re a chocolate manufacturer, you are. I know there’s Christmas to come first but if you’re a chocolatier, you thought about Christmas back in the spring… and if you didn’t, you should have and you’re probably in a bit of a […]
Most businesses have peaks and dips of activity, and many of them are seasonal. Your yearly income graph might look a bit like a rollercoaster with lots of ups and downs throughout the year. I’m not just talking about ice cream shops or sledge suppliers. Most shops have their peak at Christmas, travel companies in the summer, estate […]