If you’re running a business and looking to improve your website you’ve probably come across a lot of bizarre terms like ‘link juice’, ‘bots’ and a surprising amount of animals (spiders, pandas, hummingbirds etc.) that seem to have something to do with Google… This SEO Glossary will help to clear things up.
If you think you are not performing well for some of your chosen keywords: (1) Make sure that the copy on your website (page titles, description, images, links etc) encompasses the terms people use when searching for your products and services. “Optimised” means whether the copy on your site uses these keywords. Make sure the […]
We have now learned that Google wants sitemaps for any video content on your website, regardless of whether they are published to your site using a video sharing site, self-hosted, or using a video hosting platform. The focus in my previous posts has been around YouTube but as with social media there is more than one player […]
Having worked closely with small and medium sized businesses over recent years, it is very clear that there is a lot of confusion about what SEO (search engine optimisation) is and how to implement it. In particular, what is Local SEO and is there such a thing? My focus on this blog will be to […]