By now, we’re used to seeing our content displayed within search engine results pages, as Google tries to answer questions without searchers having to click through. Years ago, we all answered Google’s demand for content. Blogs, how-to guides, videos, the lot. But a lot of people created – I’ll say it – trash content. Content […]
Google does not willingly share too many of its own search metrics but a data survey by Jumpshot with analysis from Rand Fishkin of Sparktoro (SEO legend) revealed a thing or two. In the first quarter of 2019, Google in the US had more than 150 billion searches, the majority of which were solved without […]
Late last year, Moz discovered that Google was showing significantly longer snippets of content (hopefully, your carefully crafted meta decriptions) in its search results pages. The SEO expert is now recommending character limits of 300 for your meta descriptions. It’s been 160-ish for YEARS, so clearly they think something pretty big is going on there. […]
If you’re running a business and looking to improve your website you’ve probably come across a lot of bizarre terms like ‘link juice’, ‘bots’ and a surprising amount of animals (spiders, pandas, hummingbirds etc.) that seem to have something to do with Google… This SEO Glossary will help to clear things up.
One of the most common questions I get asked as an SEO expert by my clients is ‘Where is my Google Places listing ?’ and ‘How can you optimise it to appear on the front page?’. Firstly, I would like to clarify that there is no such thing as a guaranteed listing on Google whether it be […]
Video content is continuing to play a key role in getting your message out there as well as helping optimise websites. We have looked at the two most popular options in previous posts : YouTube and Vimeo. It can be time consuming posting videos online due to slow connections, large files etc etc. In some cases if you […]
In the SEO business, there is a worrying trend emerging where SMEs are being offered an absolute guarantee when it comes to search rankings. Having worked with SMEs for the last 10 years I am now seeing more cases of this and find this very dangerous practice is damaging the chances of success for many local search […]
For those not familiar with the Google Alerts service this post will help you understand this tool and demonstrate how to use it to enhance your local SEO campaigns. Google Alerts simply enables you to choose keywords/search terms related to your businesses which are important for your SERPs; Google will then email you instances of when they come up online […]