One of the reasons that Social Media became so popular with marketers was the lure of getting their brand out there to millions of people without spending lots of money. Now we know the reality is that money does need to spent and social is something that can’t be forced, however we can also take […]
Excuse the slightly scary title but the point is valid – in times of web 2.0 (I even heard 3.0 this week), there is no way that you can be in full control of your website content anymore. That doesn’t have to be a bad thing though, surely it’s better to have more people contributing […]
In my last blog I introduced you to pushing your content out beyond your company website. Slideshare may have been a new community to you but I’m pretty sure that you’ve all heard of Twitter! Promoting your content Twitter is a great way to promote your website content and in under 140 characters you need […]
It can take time and energy to produce decent content on your website. Whether you’re writing it yourself or having to chase up other people in your organisation, you want to make sure as many people as possible view it. So why not look outside of your website for viewers? There are definite benefits to […]
I’ve been in marketing for a while now and one thing that I’ve learnt is that people no longer want to just be sold to. Unless you get that magical person who just so happens to be in the market for the product/service you’re offering, at exactly the right time, you need to hook them […]