You’ve taken the plunge. You’re ready to answer to no one but yourself. And that means it’s time for your small business marketing plan. There’s an awful lot of thinking required for puzzling out how to start working for yourself, but one place to start is with your offering. What is it your business is […]
Chances are your small business may have been adversely affected whilst the country has been in lockdown. Especially those who own face-to-face businesses such as plumbers, hairdressers, and electricians. Before COVID-19, most of your time may have been spent with your customers and it’s likely your marketing was done this way too. Now lockdown is […]
Everything seems very doom and gloom in January. Once you’re back at work, Christmas feels like it was months ago! But there are reasons to be cheerful. Don’t worry, I’m not going to bore you with feelgood platitudes like “a baby’s laugh” or “the brotherhood of humankind”. We marketers have a lot to look forward […]
If you’re a business owner, hopefully you’ve been using Google My Business to control how your website appears in search – managing your contact details, opening hours, photos and encouraging customers to leave you reviews. Doing so will make the Knowledge Panel for your business (the information box that appears on the right-hand side of […]
With fledgling or smaller businesses, it can sometimes be very hard to compete against larger, more established businesses. It is particularly frustrating when you know that you can deliver a better solution to your prospect. At times like this, it’s often the case that the smaller business owner loses the business opportunity, which in turn […]
Unless you’ve spent the last few weeks under a rock on some remote island, there’s a good chance you’ve heard some of the buzz around Pokemon Go. It’s the Pokemon game that fans of the series (many of them now in their early 30’s, myself included) have been waiting for, and it’s sent Nintendo’s stock […]