“Adapt or Die”; the phrase could have been written about social media. Bebo, MySpace, Live Journal, Friends Reunited. All these platforms rode the crest of the popularity wave until other platforms usurped them – largely by besting them at their own game. Snapchat could be next in line. But it was once a social media […]
I suppose it was inevitable. Instagram largely serves up still pictures one by one – and the world wants more. The popularity of Snapchat may be baffling but if you’re one of the biggest platforms in the world, as Instagram is, it can’t be ignored. Instagram Stories Cute name. Almost like…Snapchat Stories? In fact, the […]
I’ve been ignoring Snapchat for a long time. At first, I loathed the idea of a social media platform that was conning a generation of teenagers into sending photos they’d later regret, in the mistaken belief they would soon be gone forever. Then, I loathed the idea of people only slightly younger than myself sending seemingly […]
Permanence has lost its appeal and disposability reigns: it’s the digital era, and the digital generation have diminishing interest in storing and savouring online content for later use. This is partly due to the omnipotent digital librarian Google, relentlessly sorting and filing content away for when users need it, causing us to lose the urge to […]
If you’re investing time and money in producing video content, then you want to make sure you get the best possible return. One way to do that is to expand where you publish your videos. Uploading to multiple locations doesn’t involve a lot of extra work, but can make a big difference to your potential […]