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5 FREE Social Media Tools for Small Businesses

Whether you’re a complete social media newbie or a seasoned veteran, we all like a helping hand from time to time. And when that help is free – even better! So let’s take a look at five totally free social media tools that you can start using today to take control of your social presence. […]


The Newbie’s Guide to Using Instagram for Business

Instagram is one of the big players in the social media stakes, but has a bit of a reputation as being trendy, superficial – even a bit shallow. The truth is anything but. 80% of Instagram users follow a business on the platform, and B2Bs can totally kill it on Instagram too! Yes, it’s the […]


Is it Time to Reconsider Facebook for Business?

Facebook has been a staple for businesses for over a decade. It’s not even an option anymore; if you’re setting up a business, a Facebook page will be part of the process. But is Facebook past its best? Privacy controversy, terrifying election meddling and a tangled legacy user experience have left a sour taste in […]


Latest Feature Updates For Facebook Groups For Business

If you are running any Facebook Groups for your business as part of your marketing / customer retention strategy, you will love the latest news and feature updates from Mark Zuckerberg. First of all, in June, Facebook unveiled a new mission statement: To give people the power to build community and bring the world closer […]


Grief-jacking: How Do We Deal With World Events as Brands?

I’m afraid this is going to be a discussion, rather than a how-to guide. Every brand is made up of individuals, all of whom have opinions separate to mine and will feel differently about this issue. But it’s an important one to talk about. We live in a world where bad things happen. Things that […]


Favourites Turned to Likes and Twitter Went Mad

The latest shocker to hit social media land: Twitter has suddenly and brutally changed the familiar Favourite star into… A LIKE HEART. Yes, that’s right. Twitter, home to commercial show-offs and irony, has copied Facebook. Facebook, home to photos of our dinner and videos of our dogs. So what? So what?! This is a momentous […]


Social Media Advertising: Is It Worth the Money? Five Things to Consider

Between managing your various different social media platforms and generating enough content to keep them current and delivering traffic to your website, you’d be forgiven for feeling sceptical about spending more time and money on social media advertising, sponsored content and Facebook ‘boosts’. Most social media platforms offer paid extras such as adverts or just paid […]


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