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Using social media for recruitment: 11 tips for attracting new staff

To get the best possible candidates it helps to have a wide pool of talent to choose from. With this in mind, many companies use multiple marketing mediums with which to attract new staff, from billboard advertising at train stations to attending graduate events. The best candidates are often passive job-seekers, content in their current […]


Three Reasons B2Bs Need Social Media

When discussing marketing strategy with business-to-business (B2B) organisations, at some point the question of social media usually comes up. And whereas with B2Cs the questions tend to be based around how they can make their existing social media work more effectively for them, with B2Bs the first question is often “Do I really need social […]


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