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social media influencers

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4 BIG Problems with Influencer Marketing

By Honor Clement-Hayes |

I was once an influencer. Strictly small scale, but I was sent free clothes in return for blog posts by a variety of companies. This was way back in the early days of retailers using influencers (bloggers, as we were called then) to shill their products. Back then, we did a bit more than snap […]

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After The Elle Darby Furore, Are Social Media Influencers On The Wane?

By Mary Stringer |

Anybody can be a celebrity nowadays thanks to social media, which has effectively given everybody with an Instagram account or YouTube channel a platform from which to launch “Brand ME”. While some people turn their noses up at self-made celebrities, savvy business owners know that they can harness the power of these social influencers to […]

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