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Is Clubhouse The Next Must-Join Social Media Platform?

First of all, you may well be asking “What is Clubhouse?” It’s a relatively new real-time voice chat app, originally launched in early 2020, which seems to have taken the social media world by storm towards the end of 2020 and during the first few of weeks of 2021. I have heard it compared to […]


New: Paid Posts in Instagram’s Explore Tab

In such an obvious move that I can’t believe I didn’t see it coming, Instagram will start phasing paid posts into the Explore tab. Explore is where millions of us spend aimless hours scrolling and tapping, scrolling and tapping. Until now, Instagram has filled Explore with algorithmically curated content designed to delight our personal tastes. […]


IGTV – Instagram’s Grab for Video Platform Favourite

Instagram announced last week that it will be increasing most users’ video length limits from one minute to 10 minutes. In bigger news, Insta will also be launching a brand-new video platform for longer content called IGTV. The mission: to steal YouTube’s frantically-popular teen vloggers. What’s the deal with IGTV? IGTV is a bid to […]


Facebook Update: ‘Bringing People Together’

If I was being cynical, I’d translate Facebook’s latest statement as basically code for ‘We’re making it even harder for small businesses to get seen in people’s feeds. So… pay us more.’ Facebook announced yesterday (11 January 2018) that it will be prioritising ‘meaningful’ posts in feeds. Meaningful is, of course, completely subjective, so Facebook […]


Create Your Own Twitter Moments

That’s right – you now have the power to create your very own moment. A cultural movement. A second in time that will send ripples through the world’s consciousness. Or gather a few tweets into something kinda neat with very little effort. Recap: what’s a Twitter Moment again? Remember that tab on Twitter that you […]


Instagram Goes Snapchat With Stories

I suppose it was inevitable. Instagram largely serves up still pictures one by one – and the world wants more. The popularity of Snapchat may be baffling but if you’re one of the biggest platforms in the world, as Instagram is, it can’t be ignored. Instagram Stories Cute name. Almost like…Snapchat Stories? In fact, the […]


Instagram Ups Video to 60 Seconds

Presumably to compete with YouTube and millennial favourite Snapchat, Instagram has increased its video time – to 60 seconds. The platform introduced 15-second videos in 2014, which I reckoned at the time was intended to elbow poor old six-second Vine out of the way. You don’t hear a lot about Vine anymore, do you? Facebook […]


This Week in Social Media

It’s really hard for me to sit still to write this – too much big news has happened in social media this week already. And it’s all good, I’d say. Let’s dance. Facebook has rolled out Reactions I’m typing this seconds after realising. I hovered over the Like button and actually gasped in shock as […]


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