Social media plays an important role in your marketing plan. It’s a quick, easy and instant way for you to interact with your audience. And an opportunity for your audience to engage with you whenever and wherever they like. Engaging with your customers and growing a social media following should be a priority. It’s likely […]
Social media is a safe place – a place where you can relax your corporate tone, put your feet up and have a bit of fun with your business’s marketing. Right? Well yes – but there is a limit. Social media marketing can be an opportunity to lighten up the tone a bit, but all […]
Most small businesses use social media every day, whether that’s to interact with customers, promote products or services, or let your audience know about your latest news and offers. Social media marketing is becoming ever increasingly popular with businesses utilising new platforms as and when they become available. Longstanding social media platforms include Facebook, Twitter, […]
When you have a business to run, the demands can be multitude and time is precious. The last thing on your mind is going to be writing a lengthy social media strategy. Happily, social media strategies only need to be as detailed as you want them to be. A huge company with a standalone marketing […]
Chances are your small business may have been adversely affected whilst the country has been in lockdown. Especially those who own face-to-face businesses such as plumbers, hairdressers, and electricians. Before COVID-19, most of your time may have been spent with your customers and it’s likely your marketing was done this way too. Now lockdown is […]
In our marketing trends post of 2020, we briefly touched upon inclusive marketing; that is, creating a platform that is accessible for all. While included in the marketing trends article, we should highlight that making your marketing inclusive and accessible isn’t a one-off or short term task. It’s something to review frequently as technologies and […]
You may have recently read our guide about the Instagram algorithm and how to make it work for your business. If you’re yet to sign up to Instagram as your business or brand, check out that information and use it in collaboration with this article. Growing any social media following organically can be challenging, but […]
Your online content needs to stand out from the crowd. Although today the UK population consumes more content online than ever before, their attention span is at an all-time low, so your first instinct may be to put out something eye-catching and attention-grabbing. But this doesn’t always have a positive effect on consumers. Experience shows […]
When you first start a business it’s likely you’ll want to keep both your social media presence and content fresh. And, typically, it’ll be easy, to begin with as you’ll have lots of things to say about your brand plus your products or service… but after a while, you might find things get a bit […]
Let’s delve into the mysterious subject that is algorithms. The term “algorithms” is often mentioned when discussing social media platforms. But you might be a little hazy on the facts around what an algorithm is or how they work, let alone how they can even benefit your business or brand. What Exactly is an Algorithm? […]