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What Are Facebook Units Within Facebook Groups?

If your business already runs a Facebook Group with the group type of ‘School or Class’ and you have looked at your group in the last 24-36 hours, you may well be wondering what on earth Facebook ‘units’ are all about! I expect you will also have spent a bit of time trying to figure […]


15 Ways to Drive Website Visits from Social Media

It’s a quandary that a lot of modern business owners have asked at some point. “I have a decent social media following, but those followers don’t seem to translate into actual visits to my website – what gives?” Turning every single social follower into a regular visitor to your site may be little more than a […]


How to Grow Your Instagram Following

If, like me and thousands of other busy-stressed-panicked marketers, you’ve found yourself staring at your screen in despair as you try to come up with another cool idea for your 15 Instagram followers…you’re in the right place. You see, I no longer have only 15 followers on the Instagram account I manage. No sir. Through […]


Using Facebook Live To Boost Business Engagement

Facebook Live has been fully available worldwide for almost 12 months, yet it seems many business are still ‘on the fence’ in terms of its usefulness. Some find technology a bit challenging e.g using your mobile or iPad the correct way, responding to questions, keeping up with the feed etc and for others, I expect […]


7 Facebook Business Page Basics For Local Business

For many local businesses, used correctly, Facebook can be a goldmine for finding leads or reaching new customers. Here are a few basic tips for those of you who have just started your Facebook business page journey and perhaps need a little guidance to take your page to the next level. 1)      Have You Set […]


Do You Really Know The Key Numbers In Your Business?

Accountants will tell you that the key numbers in any business revolve around sales, gross profit and net profit. These are the result of the marketing, sales, production and delivery teams doing their part in generating activity. This article is not disputing this. However, I believe there are other key numbers in a business which […]


5 Content Marketing Tips from 2 Online Giants

We small business owners often look up to large corporations with awe, often wondering “how on Earth can I compete with that?” Modern practices such as online and content marketing often compound the issue by seeming mysterious and unattainable, like internet alchemy. But that isn’t always the case. Good content marketing comes from simplicity and […]


How To Schedule, Edit And Backdate Facebook Business Page Posts

In this video I take you through the straightforward process of creating, scheduling, editing and backdating Facebook business page posts. Transcript As a business owner myself, I understand how running your own business can be incredibly time consuming. With so many things to do, you really need to master the essential skill of time management. […]


Generate More Leads From Social Media with the eCommerce ‘Holy Trinity’

We’ve already discussed a little about building communities through social media, some different methods to generate content, and how to cater to your audience’s needs. But what about generating viable leads from your social media pages? How do you take those comments and likes and turn them into sales? In truth, it’s rare for social […]



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