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3 Social Media Tools You May Not Have Heard Of

Maintaining a strong social media presence is essential for most kinds of business, making social media management tools indispensable. The big names like Buffer and Hootsuite deservedly catch a lot of the limelight but there are a lot of valuable apps lurking just below the surface. In this article, we’ll look at three lesser-known social […]


How To Boost Facebook Engagement With A Facebook Group

Do you have a Facebook Page with a reasonable number of likes but dwindling organic reach / engagement? Facebook made it clear that the last algorithm update centered around ‘engagement’, which means that posts generating good conversation between people will show higher in the News Feed (if you haven’t read about it yet, check out […]



Making the Most of Social Media as a Direct Communications Channel

We’re all used to Google rolling out endless updates (usually named after some type of creature, e.g. Hummingbird, Panda and next up (possibly) Mockingjay), but what about social media? As I’ve mentioned before, social media never sleeps and it’s constantly evolving – in fact there are multiple tools and features that you may actually not […]


Make Social Media More Valuable to Your Online Marketing

Social media is becoming much more utilised in the online marketing mix now, so if you’re looking to use it in yours – make sure it’s valuable. By valuable I mean, know what the value is you’re getting from it. In its early days social was a buzz tool, marketers and start ups were using […]


Social Analytics – Tracking Social Media Impact

With the increasing popularity of social media in business there is now a requirement to be able to analyse this traffic and determine it’s true value. SEO is changing and social signals are clearly influencing rankings, the difficulty is to track these signals especially now that search engines are always evolving at a faster pace. […]


Social Media Marketing – the Search for Meaning

Some people now consider social media marketing for business to be in a tricky “Teenage” stage; experiencing growing pains and doubts about its efficiency, but on the verge of something really extraordinary.  And the truth is, many businesses have tried and failed to engage prospects or generate leads – even though they are well placed […]


Understanding Social Media for Businesses

Brief tips for getting started with social marketing. What is it? And does it matter to small and medium-sized businesses? Or is it just another here today, gone tomorrow trend created by marketing consultants? Here are the basics to help you get started. What is social media marketing? The term ‘social media marketing’ is a bit […]


What Are the Top Small Business Social Media Myths?

Before deciding how to use social media in your small business, it’s worth getting to grips with some of the most common small business social media myths and misconceptions. Social media marketing is free Although (mostly) free to use, there are costs involved in social marketing. The chief cost is the time it takes time […]


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