First of all, you may well be asking “What is Clubhouse?” It’s a relatively new real-time voice chat app, originally launched in early 2020, which seems to have taken the social media world by storm towards the end of 2020 and during the first few of weeks of 2021. I have heard it compared to […]
Looking forward to 2021 already? You’re not alone. Companies are already diversifying and creating new products and services based on predictions of an increase of home working in response to the Coronavirus pandemic. That said, tech companies are typically always one step ahead of the game in filling the gaps when it comes to our […]
Maintaining a strong social media presence is essential for most kinds of business, making social media management tools indispensable. The big names like Buffer and Hootsuite deservedly catch a lot of the limelight but there are a lot of valuable apps lurking just below the surface. In this article, we’ll look at three lesser-known social […]
Do you have a Facebook Page with a reasonable number of likes but dwindling organic reach / engagement? Facebook made it clear that the last algorithm update centered around ‘engagement’, which means that posts generating good conversation between people will show higher in the News Feed (if you haven’t read about it yet, check out […]
As a business you should already have a good understanding of your target customer especially in terms of their age, gender, likes, dislikes etc. Marketing well to your target audience is a skill – every message needs to be carefully crafted to attract attention, and subsequently tested, monitored and tweaked. If your target customer is […]
We’re all used to Google rolling out endless updates (usually named after some type of creature, e.g. Hummingbird, Panda and next up (possibly) Mockingjay), but what about social media? As I’ve mentioned before, social media never sleeps and it’s constantly evolving – in fact there are multiple tools and features that you may actually not […]
Social media is becoming much more utilised in the online marketing mix now, so if you’re looking to use it in yours – make sure it’s valuable. By valuable I mean, know what the value is you’re getting from it. In its early days social was a buzz tool, marketers and start ups were using […]
With the increasing popularity of social media in business there is now a requirement to be able to analyse this traffic and determine it’s true value. SEO is changing and social signals are clearly influencing rankings, the difficulty is to track these signals especially now that search engines are always evolving at a faster pace. […]
Some people now consider social media marketing for business to be in a tricky “Teenage” stage; experiencing growing pains and doubts about its efficiency, but on the verge of something really extraordinary. And the truth is, many businesses have tried and failed to engage prospects or generate leads – even though they are well placed […]
Brief tips for getting started with social marketing. What is it? And does it matter to small and medium-sized businesses? Or is it just another here today, gone tomorrow trend created by marketing consultants? Here are the basics to help you get started. What is social media marketing? The term ‘social media marketing’ is a bit […]