When many of us think about adding social proof to our marketing, our minds tend to immediately jump to the obvious – testimonials and reviews. Though customer opinion is an important aspect of social proof, it’s by no means the only way that small businesses can use it to their advantage. The whole concept of […]
Collecting reviews from happy customers is an essential part of growing your business reputation, and something that every business can do to some extent. Positive testimonials show prospects that you are a trustworthy and well-liked provider of whatever it is that you do. And at the same time, there’s also the fact that online video […]
In this six part series, we’re going to look at scientifically proven methods of influencing your customers. They are not gimmicks, they’re methods of persuasion used time and again by savvy marketeers. Ignore these lessons at your peril. Before we continue, don’t confuse influence with manipulation. Influence is about moving people in a desired direction […]