social selling Archives

Using scarcity bias in marketing for small businesses

How to Overcome Small Business Production Problems

By Honor Clement-Hayes | 30/07/2020

Scarcity bias. It’s what makes us go crazy at Christmas trying to find the last L.O.L. Surprise doll left in the country for our child. It’s what makes those ‘Only three left in stock!’ banners work. For a small business, having production limitations due to cash or staff numbers can be a big problem. You […]

Facebook Shops Just Launched – Is it Right for Your Business?

By Honor Clement-Hayes | 21/05/2020

Facebook has brought forward the introduction of Facebook Shops, its own shopping platform within Facebook and Instagram platforms – a direct result of COVID-19. Businesses can now sell their products within the social media environments their customers are used to. Potentially, this is a huge opportunity for small businesses to take advantage of. What is […]

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