As the world turns towards using greener products in an attempt to become more environmentally friendly, it makes sense that a new advertising model is becoming more and more evident: Green Marketing. The term surrounds the ethos of brands having a positive environmental and social impact, with many consumers choosing to use these types of […]
Whether you’re a complete social media newbie or a seasoned veteran, we all like a helping hand from time to time. And when that help is free – even better! So let’s take a look at five totally free social media tools that you can start using today to take control of your social presence. […]
When the average advertiser thinks of PPC (Pay-Per-Click), their mind normally jumps to PPC Search advertising, and it’s also very common for people to refer to PPC as Google Paid Advertising or Google AdWords. This is most likely due to the popular nature and age of the channel. NEWSFLASH! There are other types of PPC […]
With the increasing popularity of social media in business there is now a requirement to be able to analyse this traffic and determine it’s true value. SEO is changing and social signals are clearly influencing rankings, the difficulty is to track these signals especially now that search engines are always evolving at a faster pace. […]
So by now I expect you have heard of Pinterest, which as a social network is essentially a pin board or online scrapbook which is making some serious waves in the connected world. It has been the fastest growing social network of recent times and thus far in 2012 has driven more traffic to online […]