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4 BIG Problems with Influencer Marketing

I was once an influencer. Strictly small scale, but I was sent free clothes in return for blog posts by a variety of companies. This was way back in the early days of retailers using influencers (bloggers, as we were called then) to shill their products. Back then, we did a bit more than snap […]


Social Media Advertising: Is It Worth the Money? Five Things to Consider

Between managing your various different social media platforms and generating enough content to keep them current and delivering traffic to your website, you’d be forgiven for feeling sceptical about spending more time and money on social media advertising, sponsored content and Facebook ‘boosts’. Most social media platforms offer paid extras such as adverts or just […]


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