The ultimate aim for any business website is to attract new customers or clients. So imagine if your website actually turned them away… This could happen if your website does not have HTTPS enabled, as it’s essential for every business website to have this in 2018. If not, all the time, effort and money you’ve […]
You may have run a successful business website for years without ever needing to know about HTTPS and SSL certificates. As a way to protect and encrypt data, it was only really necessary for eCommerce and banking websites. And while there has been encouragement to switch for the last two years, there are big reasons […]
If you have, or are planning, an e-commerce store, it is vital to make sure that customer data is secure and that you have systems in place to prevent fraud and scams. The ‘padlock’ symbol emphasizes that sensitive information is protected, and it’s a good idea to have third-party certification of your e-commerce security. Essential […]
Abandonment: when someone leaves your e-commerce site or online store, abandoning a possible purchase or failing to take the desired action. Address verification service (AVS): a service provided by credit card companies to verify that a customer’s billing address is the same as that given during an ordering process. Auto responder: an automatic email sent […]
What are the benefits of having an e-commerce store? For you, e-commerce can reduce overhead costs, increase your customer base and broaden your product offering. For customers, it makes product selection and ordering easier and more convenient, and they can access a wider choice of products. How do I get started? You’ll need a web […]
Address Verification System (AVS): a system for verifying that a quoted billing address is the same as the one held by the card issuer. Acquirer: a bank or credit card company providing an internet merchant account, which is needed for an e-commerce business to accept credit and debit cards. Authorisation: permission from the card issuer […]