Your business website is an integral part of a larger marketing plan. It is therefore important to understand the purpose it must play. Your website is usually the cornerstone of an online marketing plan, providing a presence for your business. It’s the online equivalent of owning a high street shop or prominent office. On many […]
Digital marketing can feel like a minefield sometimes, especially if the topic is totally new to you. Wading through conflicting online advice; new jargon constantly coming out of the woodwork; swimming in data but no clue what to do with it all; the learning curve can feel like a real uphill battle. But doing any […]
With the internet at our fingertips, maintaining your business’s reputation online is paramount. Many of us flock to trusted third party review websites like Yell, Facebook, and TripAdvisor to see what others have to say before we part with our cash or plan an outing. However, simply providing the option to leave reviews won’t mean […]
With Brexit negotiations underway, we are all bracing ourselves and hoping for positive news. Negotiations are taking place to discuss complex issues. Both parties entered these negotiations from different view points. Somewhere within this two year process, it is hoped a settlement can be reached. There has to be give and take on both sides. […]
In my first article, I focused on businesses that benefited from the increased sales activity at Christmas time. It is also important to consider those businesses that find Christmas to be their seasonal dip in sales. So here are a few thoughts and ideas to help you if you run one of these businesses. 1. […]
So you’ve got a great product that you’re proud of, a hand-picked target audience, and you’re all ready to start making sales online? Congratulations! Our first step is going to be to create a robust, informed business plan that paves the way to business success. First, we’re going to choose our selling strategy. Breaking in […]
In my last blog I covered the steps you need to take when planning a simple but effective video for your business. In this blog and the next I will have a look at the bits that everybody worries about. Shooting and editing your video. This is going to be rough, quick and simple (a bit like me) […]
We’re in the last three months of our financial year so I am starting to think about planning our online marketing, for when the budget gets topped up. I thought it may be useful to run through some best practice advice for when you plan yours. 1. It’s never too early to plan! It’s usually […]
So despite the promised upturn of the economy, the recession has landed many smaller business leaders in a classic ‘Catch 22’ situation. Cutting marketing spend is used as a means to tighten budgets, yet survival through tough financial times depends on generating new business via techniques such as online marketing. Hmm tricky, smaller business marketers […]
We’re fast approaching the end of the year so it seems an apt time to give my predictions for online marketers in 2013. I try to be more realistic than blue sky when it comes to these things so don’t expect buzz words galore… 1. Quality website content a must With the raft of Google […]