How to Run a Cross Channel Online Marketing Campaign

If you’re looking for ways to drive more traffic to your website then the best success will usually come from more than one online marketing channel. On their own SEO and PPC can hold their own but they become much stronger when part of a cross-channel campaign with aligned messaging. How to set up your […]

What Website Content Do Your Visitors Want?

As I begin to undertake this year’s large website content refresh I’m forced again to question what it is my visitors want to see. You can pay a lot of money for a usability consultant to look at your site and then give a critique but last time we did that their suggestions were at […]

Social Is Only Another Online Marketing Channel

It’s getting to the point where I’m beginning to tire of the focus on social media as the latest must have strategy for an online marketer. Don’t get me wrong, I think it’s a great addition to our toolbox of channels, but let’s be clear as to what it means to marketers. It’s just another […]

Don’t Assume Your Website Content Is Still Good Enough

When we set up our website we spend ages going through the messaging, making sure it is spot on for our audience and also fits the SEO bill (which has changed recently so make sure you’re up to scratch with the Panda and Penguin). The website content part of the creation is the most time […]

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