If you’re looking for ways to drive more traffic to your website then the best success will usually come from more than one online marketing channel. On their own SEO and PPC can hold their own but they become much stronger when part of a cross-channel campaign with aligned messaging. How to set up your […]
As I begin to undertake this year’s large website content refresh I’m forced again to question what it is my visitors want to see. You can pay a lot of money for a usability consultant to look at your site and then give a critique but last time we did that their suggestions were at […]
It’s the end of H2 at my company so now is the time you’ll find me with my head stuck in various spreadsheets as I look back over how successful the first 6 months of the year have been. Now is the time to adjust my spending and activity for the rest of the year, […]
It’s getting to the point where I’m beginning to tire of the focus on social media as the latest must have strategy for an online marketer. Don’t get me wrong, I think it’s a great addition to our toolbox of channels, but let’s be clear as to what it means to marketers. It’s just another […]
When we set up our website we spend ages going through the messaging, making sure it is spot on for our audience and also fits the SEO bill (which has changed recently so make sure you’re up to scratch with the Panda and Penguin). The website content part of the creation is the most time […]