Should Your Web Copy Feel Human or Corporate?

I recently read an article with the controversial title ‘Don’t Be Human – Just Be A Better Brand’. I couldn’t disagree more. To be fair, the author went on to admit that coming across as human is ‘a pretty good thing’ in this era of social media marketing and the main thrust was that developing […]

Designing Hyperlink States

Let’s face it, the web is big place and it’s all too easy to get lost and distracted from the task at hand (we’ve all ended up watching videos of cats on YouTube). Navigation through your website or app is fundamental for a couple reasons: Direct your customers to the end goal e.g. buying your […]

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