Be Social: Social Media and B2B

Social media has been openly and successfully utilised by lots of consumer brands to promote their products to their target audience. What better way to reach out to the consumer than making a top brand readily available to communicate with their community and build goodwill towards their brand and product? When it comes to marketing […]

Be Social: Why Does Your Business Need Social Media?

If I had £1 for every time I’d heard someone within a business say “we need social media” without really knowing why or how they were going to use it, I’d certainly be able to buy a moderately priced meal for two at a high street restaurant (with a two for one voucher). Seriously though, […]

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