Often, a business will start out using one tone of voice, and then realise a few years down the line, ‘This isn’t really us anymore.’ We have to accept that it’s OK to evolve your business tone of voice. In fact, as the world changes – we have no choice. By asking ourselves some very […]
I hate the phrase ‘brand purpose’ simply because it’s been used too much by people that don’t feel its meaning deep in their souls. So, let’s say brand mission. Every business has a mission. Even if that mission is just to make as much money as possible. We need this mission to help us work […]
Our customer service teams are the front line for our businesses. They’re often the first (and nearly always the most important) influence on how our customers view us. How they talk is how our brand talks. This means our tone of voice must be influenced by them, but they also need to be aware of […]
For the last 10 or so years, we’ve all been blinded by the shining light of goodness that is Innocent’s tone of voice. So fun, so quirky. They’ve had a very good run with their copy style and, although I’m personally quite tired of the schtick now (old and bitter, is what I am), they’re […]
If you’re asking and not just doing, the answer is quite probably no. Take it from me: I’m 26 years old and I cringe at a lot of the things the yoof say these days. And I cringe even harder at the brands trying to keep up with them. Talking to young people My day […]
Although big brands have the budget to research, plan and implement a tone of voice, they don’t have freedom. A small business can decide what it wants to be and really live its tone in everything it does. No shareholders to please, no board to seek approval from – freedom. Here’s some businesses that are […]
I wrote last week about how to find your tone of voice, and I finished fairly lamely by saying style is a big part of tone, but too big to go into there and then. Well, I’m back. And I’ve got style. What’s style? Copy style is made up of all the tiny decisions you […]
First things first – what is tone of voice? It’s always used as a stock phrase, tone-of-voice, but let’s have a look at what it actually means, shall we? Voice: The voice is the overall personality of your company. It’s shaped around core values that you hold dear, which define your purpose and mission. Tone:You […]
The style of writing you use on your website and other communications can make or break relationships with customers and prospects. When it comes to marketing communications, the phrase ‘tone of voice’ usually refers to written content. Ideally all your business’s communications, including your website and other online content as well as letters and other […]
Finding the right tone for your business blog can be tricky. You don’t want it to be formal and stuffy, but at the same time, it shouldn’t be so casual that it comes across as unprofessional. The key is to strike a balance between the two, and here’s how… Get rid of the “we” Remember, […]