As a small business trying to stay on top in your industry and local market, being pro-active in your customer support is essential to keeping customers happy with their growing demands for instantaneous service. But, I know it’s hard to do. That’s why I’ve devised these 9 tips to help you give the best customer […]
There were rumours last year that Twitter was considering taking its microblogging format into longform. Really longform – 10,000 characters. This week, that rumour has finally been put to bed with the announcement that the limit will expand to 280 characters. And the internet, of course, has mixed emotions. What Twitter says influenced the new […]
Social media plays a huge part in business nowadays. When using it to its fullest, it can span a range of essential business processes such as marketing, PR, networking and customer services. However, it’s important to realise how fragile a company’s reputation can be online. A good reputation can result in a loyal band of […]
You may think that video is video no matter what social network you use it on. But it isn’t. The social networks all have slightly different ways that they handle video. What information we can access about our video’s success of lack of is different across networks too. The different social networks even have different […]
It’s a quandary that a lot of modern business owners have asked at some point. “I have a decent social media following, but those followers don’t seem to translate into actual visits to my website – what gives?” Turning every single social follower into a regular visitor to your site may be little more than a […]
I’m a huge fan of Twitter; simply because of the variety and transparency it offers. Whatever kind of interaction you’re looking for, Twitter can usually provide. It’s a great place for self-promotion, networking, sharing ideas, collaborating as well as for chilling out and having a chat. However its business side can be a real treasure […]
Whether you are brand new to Twitter or a relative veteran like me (I’ve been a member since 2009), as you build up your Twitter follower base, it can become more and more difficult to monitor your Twitter feed and keep engaged with the right people. Creating a Twitter list provides you with an organised […]
Cute, Twitter. Very cute. To match its trademark 140 character limit, Twitter has surprise-launched 140-second videos. Previously, the platform had only offered 30-second clips. 30 seconds is not enough – not even close. With Instagram recently increasing to 1 minute, this sounds like another case of Twitter desperately clawing to stay popular. It’s been a depressing few […]
Last week I revealed – with breathless excitement – that there were rumours circling about Twitter changing how they count characters in their 140-character limit. The limit on tweets is famously restrictive (that’s kind of the point, right?) but loyal users were upset a few months ago when Twitter mused on adding 10,000 characters to […]
I am a big advocate of small businesses, they are the backbone of the UK’s economy. At the start of 2015 they accounted for a massive 99.3% of all private sector businesses (source: Dept for Business Innovation & Skills). There are so many positives to owning a small business, but it can be easy for owners to get intimidated […]