Can Small Businesses Gain a Competitive Advantage Through Social Media?

Your competitors will very likely be using social media, so you should, too. To gain a competitive advantage, it’s important to have a social marketing strategy that: fits into your overall marketing plan has measurable objectives These eight steps will help you use social media to compete effectively. 1. Find out what people are saying […]

Is It Possible to Launch a PPC Campaign Specific to a Business?

It’s essential to make your pay per click campaign as specific as possible to your business. Every time someone clicks on your PPC advertisement it costs you money – so you only want clicks from people who want what you have to offer. To make your PPC campaign as precise as you can, you need […]

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