Usability Case Study #1: Tesco

You know when you’ve had something on your to-do list for ages, and when you finally get round to doing it, it was so much easier than you’d thought? And you wonder why you didn’t get round to it earlier?  That was me and home shopping.  I buy almost everything else online, but for some […]

Six Guidelines for Product Page Usability

Product pages are the online equivalent of a customer picking your product from the shelf, opening the box and reading all about it.  They should enable them to decide whether they want to buy it.  Make it easy for them.  Really easy.  As well as the title of your product, you should ensure each page […]

Six Guidelines for Home Page Usability

We all know that the homepage is one of the most important pages on a website, but how do you make it work for you?  And what can you do to improve the one you’ve got? Explain who you are and what you do – in 5 seconds Yep, that’s how long you’ve got.  Give […]

What Is Usability?

Usability is being able to set your alarm clock in the dark. Usability is working out how to microwave your dinner for 3 minutes on “high” without having to read the manual. Usability is not having to remember how you did it last time. “… usability refers to how well users can learn and use […]

Why Is Site Structure Important to a Business Website?

It’s crucial to structure a business website well for two key reasons – search engine optimisation (SEO) and website usability. Get your structure wrong and some people in your target audience could miss your site altogether. Those who do find it could struggle to find what they’re looking for – reducing your chances of converting […]

Ten Things to Consider When Building a Website

1. Your aims Before you start on a web project, take some time to think about the purpose behind it. Do you just want to build awareness of your business in the local area, are you keen to sell online or distinguish yourself from your competition? 2. Your audience It’s important to understand what people […]

What Is Site Structure?

Most websites include a homepage, main sections and subsections. These component parts and the way they fit together make up the structure of the website. How you structure your website will depend on: who you want to visit it what they will be looking for what action you want them to take So before building […]

How Have Websites With Good User Experience Achieved This?

Websites with good user experience have not happened because the person or people responsible for the website necessarily have any website design expertise. They have happened because those people have thought about their customers. 1. They know their customers They have all designed their websites around their users. This means they’ve understood: Needs – asked […]

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