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Why You Should Be Using Inclusive Marketing Methods

In our marketing trends post of 2020, we briefly touched upon inclusive marketing; that is, creating a platform that is accessible for all. While included in the marketing trends article, we should highlight that making your marketing inclusive and accessible isn’t a one-off or short term task. It’s something to review frequently as technologies and […]


How To Restart A Business Impacted By COVID-19 Part 2

In Part 1, you discovered how it’s possible for your business to recover from COVID-19, especially if you already have the three key traits to business success. For easy reference, these are: A good product or service Engagement Constant improvement What if your business doesn’t have these key business success traits? Certain industries, (retail in […]


How to Test Your Website Usability

Website UX is about making your website as easy and pleasant as possible for your user. A website designer is going to make a very good start on that but it’s impossible to get perfect on the first pass. We can work with generally accepted website usability guidelines but your users are different from other […]


App UX Basics: Understanding User Experience

App user experience (UX) is all about delivering the easiest and most pleasant experience. This combines psychology with design, development and testing. Because there’s no way that anyone has yet invented to get a user experience perfect the first time around. Some app UX fundamentals: The fewest taps wins The fewer elements there are, the […]


What Are Facebook Units Within Facebook Groups?

Facebook Units, now known as ‘Social Learning Units’, is a tab section feature which can be added to a Facebook Group. It is typically used to either: Leverage the group as a platform to deliver an online learning experience to its’ members Keep content organised within a group (think book index, blog categories etc) The […]


5 SEO Trends to Watch in 2019

Every year, search engines get smarter and smarter. Search algorithms remain a tightly kept secret but they move rather rapidly with the times. And for good reason. The past few years have completely changed the SEO landscape. The explosion of mobile internet use and the growing trend of voice operated assistants particularly spring to mind. […]


How to Use Cognitive Biases in Marketing

I’m a big fan of cognitive biases – how most humans subconsciously make the same assumptions and errors of judgement. They’re little warnings to check yourself and try to avoid the herd mentality we all imagine we don’t share. Mostly though, people don’t have the time or inclination to investigate cognitive biases. Which is good, […]


Facebook Disables Ability To Customise Link Preview Data

Until recently, when you created a link post on Facebook (whether on your own profile or on a business / group or fan page), you could, if you wish, click on the headline, description and images and customise the link preview data your news feed viewers saw.  This feature was useful when the article linked […]


What Is Phishing And How Can You Protect Against It?

Whilst the Internet does bring a lot of wonderful things, it also presents a number of security challenges for consumers and businesses of all sizes, especially when it comes to keeping sensitive information secure. One of the key threats we face is ‘phishing’ a form of cyber-attack. Each time a purchase is made via the […]


How to Create Your Business Brand in 3 Simple Steps

Branding is an extremely complex issue, and is the subject of much confusion for small business owners, especially in the digital space. When most owners think of making changes to their brand, they envision hours spent scrutinizing logos and quibbling with graphic designers. In actual fact, your brand has implications far beyond the look and […]


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