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How to Build a Content Strategy with More Than Words

I’m a words person, myself. That’s because I’m a writer; a purveyor of The Word. But I’m also a content marketer, and that means I have to see beyond the medium I can work with quickest to the other media that make my content strategy varied. Because ‘content’ means much, much more than blog posts. […]


6 Must Do Website Content Types for 2013 – Part 2

As we’re all into week two of work and getting through our first full week, I’m covering the second part of my blogs on must do content types for this year. Last week I covered blogs (decent ones), infographics and video – if you missed it then check it out here. This week we have […]


What Kind of Web Content Will Make My Business More Sustainable?

Most business website content makes a contribution to sustainability – because it reduces the need for other, less sustainable business activities. Sustainable marketing For a start, your business website can be a far more sustainable form of marketing than traditional methods: shorter print runs – online marketing may not eliminate the need for other marketing […]


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