User-generated or third party photos, videos, reviews and other social media content related to your business can be both a gift and a threat. On the one hand, your customers are creating content for you – great right? On the other hand, you don’t have full control over that content – so how can you […]
I’m a words person, myself. That’s because I’m a writer; a purveyor of The Word. But I’m also a content marketer, and that means I have to see beyond the medium I can work with quickest to the other media that make my content strategy varied. Because ‘content’ means much, much more than blog posts. […]
As we’re all into week two of work and getting through our first full week, I’m covering the second part of my blogs on must do content types for this year. Last week I covered blogs (decent ones), infographics and video – if you missed it then check it out here. This week we have […]
Most business website content makes a contribution to sustainability – because it reduces the need for other, less sustainable business activities. Sustainable marketing For a start, your business website can be a far more sustainable form of marketing than traditional methods: shorter print runs – online marketing may not eliminate the need for other marketing […]