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App UX Basics: Understanding User Experience

App user experience (UX) is all about delivering the easiest and most pleasant experience. This combines psychology with design, development and testing. Because there’s no way that anyone has yet invented to get a user experience perfect the first time around. Some app UX fundamentals: The fewest taps wins The fewer elements there are, the […]


Responsive Versus Dedicated Mobile Websites

Before I get into the details of the different types of mobile websites, the first question to ask is whether or not you need to consider mobile traffic to your website at all. On the whole the answer is ‘yes’, but to what extent depends on your business and audience. As a whole, mobile web usage […]


10 Top Tips for Increasing Your Website Conversion Rates

When you have a website, the main goal is to motivate the website user to take an action of some sort – this could be to sign up to your newsletter, to buy a product, to simply contact you or perhaps download an ebook you’ve created. The goal is to get as many website visitors […]


Watch Out for Dark UX

For those familiar with user experience design we go around our daily lives noticing areas of bad user experience. “This door opens the wrong way”. “That sign is in the wrong place”. “They should accept card payments”. We also go around the virtual world with that little voice inside our heads screaming out similar curses. […]


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