As the old adage goes, ‘what you don’t measure, you can’t manage’. Your website’s usability, just like all of your marketing ventures, needs to be tracked in concrete and meaningful terms. Once you have this data, you can assess it to see how well your site’s performing, and how you can improve user experience over […]
Usability describes how easy it is for a visitor to interact with a website. It covers how well the content is presented, how intuitive the functionality is, and how efficiently users can find their way around and complete tasks. To make sure your business website has good usability, you need to: involve users from the […]
1) Improving my site’s usability will increase design costs It’s a good idea to allocate 10 per cent of your web design budget to usability testing. It’s much better to have a simple, user-friendly site than a more sophisticated one that nobody can use. 2) I don’t need to simplify – it’s obvious how to […]