How to Maintain Positive Sentiment with UX

User experience could be summed up as ‘pleasanting’. Making an experience easier, quicker, smoother, more pleasant. That means working on your user experience can build positive sentiment consciously or subconsciously in your users. It’s like going to a restaurant and everything just WORKS – but also, the little finishing touches are there. The napkins are […]

Writing for Accessibility

More and more, getting a website to perform well means designing accessibility for everyone. To succeed in search engines, we have to meet and surpass accessibility guidelines. For your website, that’s about two main things: reading level and ease of use for people with sight issues. Reading level “Around 15 per cent, or 5.1 million […]

What Needs to Be Considered to Get User Experience Right?

User experience (UX) is a key part of your customer service offering. If your website offers poor user experience, for instance with confusing navigation, an unattractive layout or a lengthy and unintuitive process for completing a task, visitors will be frustrated. The most likely result, of course, is that they’ll leave your site – and […]

How Much Is User Experience Linked to Website Design?

User experience (UX) describes the overall impression that a user gets when they interact with a website. It covers things like how easy it is to find information, how well the content satisfies the user’s needs and how intuitive the interface is. Good website design is absolutely vital in creating a good user experience. By […]

10 Myths About User Experience and Web Design

1) Improving my site’s usability will increase design costs It’s a good idea to allocate 10 per cent of your web design budget to usability testing. It’s much better to have a simple, user-friendly site than a more sophisticated one that nobody can use. 2) I don’t need to simplify – it’s obvious how to […]

Star Small Business Website User Experience – 2

The next star small business website user experience is Plants the Jewellers in Staffordshire. This is another great example of a UK small business website which has thought about its customers. The good user experience of the site comes together from a combination of different elements of the user experience working well. The best element of […]

10 Reasons Why SEO and User Experience Go Together Like Eggs and Bacon

Summary This article gives 10 examples of how SEO and user experience work together in the planning phases for a new website. The planning, design and build of this website (marketing.yell.com) is a great case study of how search engine optimisation (SEO) and user experience (UX) can work together. The result of SEO and UX […]

10 Reasons Why SEO and User Experience Go Together Like Bread and Butter

User Experience and SEO go together to make a website easy to use and findable. This website (marketing.yell.com) is a great example of how search engine optimisation (SEO) and user experience (UX) can work together. Here’s 10 examples of how SEO and UX help each other, illustrated with examples from this site. 1.  Super navigation […]

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