In my previous article “Planning your video – Part 1”, we discussed the first steps that are needed to be thought through, before we even talk about getting the shoot booked in. To be able to stand back from your business and see it through your customers eyes, both existing and new…is key! This can […]
Facebook streamed 4.4m video streams to UK Internet users in April 2011, making it the fourth most used site for video (Nielsen Videocensus, April 2011). In addition to the videos streamed on Facebook itself, there are links out to other videos streamed on external websites. You can add your business video to Facebook to capitalise […]
Great. So now you understand the importance of having a video made, you’ve followed best practice and had a great video produced. Brilliant. So now what? Getting a video made is one thing, but you need your customers to see it. Video is the opposite of that dodgy passport photo that you won’t let anyone […]
Now here’s a video that we absolutely LOVE. It’s a great example of how to show your potential customers who you are and what you do in a SIMPLE and engaging way. It’s only a short video about Hudson Signs, a sign-making business based in Ipswich. I’ve never met the guys at Hudson Signs but […]
I’m looking at video today, it’s a great media for getting people engaged in your content but I think has a stigma attached that it’s really expensive to produce. So we’ll take a look at a variety of videos and see if that’s the case. Check out these stats on video consumption: The average user […]
As with all marketing activity, the best way to create an online video is to think about the fundamentals – the objectives, the target audience, the content, the budget and required response. Objectives Think about what you want the video to achieve, and try to be as precise as possible. The goal should be specific […]
Infographics are ways of getting information across, usually without words. They’re used to convey complex information such as statistical data, assembly instructions or directions on how to use a product. Video infographics take this a stage further by animating the information, usually with a voiceover. Infographics for business Businesses can also use infographics – including […]