Are you producing videos to promote your business, or planning to start filming content to share online? An ever-increasing number of businesses have realised the benefits of video for marketing. With more and more video content being uploaded online every day, it’s essential to know how to optimise your videos for YouTube success in order […]
Video content is continuing to play a key role in getting your message out there as well as helping optimise websites. We have looked at the two most popular options in previous posts : YouTube and Vimeo. It can be time consuming posting videos online due to slow connections, large files etc etc. In some cases if you […]
We have now learned that Google wants sitemaps for any video content on your website, regardless of whether they are published to your site using a video sharing site, self-hosted, or using a video hosting platform. The focus in my previous posts has been around YouTube but as with social media there is more than one player […]
YouTube is a community and becoming an active community member can help your video rank higher within the YouTube search results. Here are five factors which influence the ranking of videos on YouTube, along with tips on how to optimise for each one: 1. Title and description Title and description are core to relevancy, see […]