How Business Benefits from Video and Working with Vloggers

With media coverage for the mass audiences subscribed to online video celebrities such as Zoella (over 11 million subscribers) or PewDiePie (nearly 50 million subscribers), it’s no surprise businesses are asking how brands benefit from working with vloggers. Not only can the YouTube channels of vlogging stars gain a large scale reach, with PewDiePie amassing more […]

Product Placement Isn’t Just For Mega-Corporations

You may have heard of product placement. If you have, you probably associate it with huge blockbuster movies and massive corporations, but product placement isn’t just for mega-corporations. It can be for small and medium size companies too. What Is Product Placement? In my last blog I wrote about what we can learn from movie trailers […]

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