Google, Siri, Alexa. All are well-known voice search devices that have gained popularity in recent years. But that doesn’t mean that all websites are optimised for voice searches. In 2013 Google launched the Hummingbird update, which changed the way searches worked. The focus shifted to semantic searches that improved accuracy by understanding the contextual meaning […]
Ever felt somewhat baffled by the latest terms used in digital marketing? Changes in technology mean new marketing trends seem to pop up all the time, which can be hard to keep up with sometimes. – especially when you are busy with running a business! To help you keep up, and breathe new life into […]
Affordable smart speakers like Amazon Echo and Google Home, that can cost as little as £30, have ensured that the uptake of virtual assistants has been swift across UK households. It’s estimated that 1 in 5 UK households currently have a smart speaker in their home. One of the most popular uses of smart speakers […]
Voice-operated AI assistants like Google Home or Amazon Echo seem to be the latest niche tech trend to creep into mainstream usage, with 6.6 million people in the UK owning a smart speaker device (Source: YouGov 2018). What Voice Assistants Are Out There? But what does this development mean for small business owners looking to […]
Whether they use it to do shopping and book taxis or just ask it random funny questions, it seems everyone has Amazon’s Alexa these days. Which is not far off the mark. In the US alone, nearly 50 million people have access to a smart speaker with Alexa devices, making up nearly 50% of sales. […]