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Could Slandering Your Own Business in a Domain Name Protect You?

As a business, would you ever want to own a web address that made you look bad? Probably not. How about one of your competitors or a disgruntled customer owning a web address that made you look bad? Definitely not. Just because you buy a web address doesn’t mean you have to use it – […]


Show Them the Way: Using Directives in Domain Names

The importance of having an attention grabbing, enticing call to action has been touted by marketing and advertising experts for decades; it is absolutely vital to give potential customers a very good reason to pick up the phone – or they won’t pick it up, it is as simple as that. So what does this […]


Ready, Steady, dot.Go! The race for new domain name endings begins

Much talked about, often criticized, long awaited and sometimes dreaded by many small, medium and big brand businesses alike, a huge variety of new domain names have finally been made available online, thought to be officially on sale this November. Dot.coms and dot.co.uk’s have so far been amongst the most popular web address endings, but […]


The GoDaddy Dilemma of Elephantine Proportions…

What’s the fastest way to infuriate animal rights organisations and lose domain name purchasers? Well, shooting a video of yourself murdering an elephant has to be one of them… Just ask GoDaddy (internet web address provider) founder Bob Parsons. Last March, Parsons published the controversial video which featured himself shooting an elephant and Zimbabwean villagers wearing […]


Unknown Victims of Age discrimination…Domain Names?

While search engine algorithms become ever more sophisticated at sifting, sorting and ranking website content, most still use keyword relevancy and inter-page linking as a key tool for determining a website’s reliability and relevancy. Another ranking factor which is considered by search engine algorithms is the age of website domain names. Older domain names tend […]


Common Mistakes Made When Choosing Domain Names

  Choosing a web address for your website needn’t be difficult or time-consuming. However, there are some very common mistakes people can make when choosing a web address, which we have listed here so that you can avoid them! 1.    Choosing a very long domain name. These take longer to type in manually, and don’t […]


Web Domain Names: Glossary of Terms

  Domain name Also known as a web address or URL, a domain is literally the title of your website. Most domain names take a form similar to www.domainname.com, but other domain name suffixes include .co.uk, .org and .biz. SEO SEO stands for ‘search engine optimization’, the process whereby website content (writing and graphics) is […]


How to SEO Your Domain Name

Choosing a domain name isn’t just a question of finding a relevant ‘title’ for your website; it also plays an important part in search engine optimisation, or SEO. A domain name, like other website content, is searchable on the internet by potential business users. Therefore, domain names must contain keywords which the ‘crawlers’ (the searchers […]


Top Tips When Choosing an Effective Domain Name

1. Make it easy to remember; this way, both existing customers and new customers who have been told your web address by a friend will be more likely to remember it – and search for it. 2. Keep it simple; don’t complicate your domain name with unnecessary words or punctuation. This can irritate or confuse […]


The Importance of Having a Recognisable

A key thing to consider when deciding upon a domain name is how relevant and memorable it will be for your customers. This will depend on variables such as the location/service area your business covers, your target customer, how well known your business already is, and of course the nature of your business (or the […]


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