The accuracy of your website’s analytics is paramount to a lot of businesspeople. To many of us, it comes as a great surprise that our own analytical data can be falsified by an external party. Have you noticed that your visits have suddenly gone through the roof (along with your bounce rate) with no new […]
American entrepreneur Jim Rohn once said: “Without a sense of urgency, desire loses its value”. This is especially true when applied to the consumer buying process – how many times have you seen an item you liked in a shop or online and decided to wait until payday, or to ‘buy it in a week […]
If you’ve been putting off getting a website for your business because the idea of all of that jargon and technological jiggery-pokery fills you with dread, this website jargon buster is the right place to start your journey. Before you make any plans or part with any cash, it’s a good idea to get a good […]
Before we say anything about social media, let’s be clear; this is not always going to be the highest converting channel for your sales funnel. You’re simply not going to see the massive click through and conversion rates you get with email, PPC or even organic search traffic. That is, at least as far as […]
David Ogilvy once said that, in the world of business, it’s useless to be a creative thinker unless you can also sell what you create. This sentiment is doubly true in the world of eCommerce. No matter how good your product is, it’s not going to sell in an online market place without great marketing […]
Finally we get to the edit. This is always my favourite part of the film making process. Everything before is just about getting your resources in place. The edit is where you actually make your video. The Editing Process Editing will seem like a giant confusing mess, and if it doesn’t, it’s because you’ve never […]
In my last blog I covered the steps you need to take when planning a simple but effective video for your business. In this blog and the next I will have a look at the bits that everybody worries about. Shooting and editing your video. This is going to be rough, quick and simple (a bit like me) […]
‘Content is king’ is a much-overused and not entirely inspiring phrase designed to instil fear into the most productive of marketers. Skip a blog post and all is lost! Whether you write fiction or website copy, we all have off-days writing content, and sometimes need a bit of motivation. These 29 writers and business people have […]
So, you’re going to make a video for your business (and why wouldn’t you – the benefits can be huge) but that’s something you’ve never done before and you don’t really know what you’re doing. Don’t worry, I’m going to talk you through it. We’re going to look at some common and fairly simple types […]
The rise of the internet and the boom of digital technology that defines our modern market era has given the aspiring entrepreneur more tools and opportunity than ever before. Bedroom business builders are now able to leverage enough resources and expertise to compete with heavy-hitters in the mid-level marketplace. Technology has fanned the flame of […]