A couple of weeks ago I subscribed to a genius thing called Highbrow, a collection of courses that you get through bitesized email content, on everything from ancient cities to mind-bending puzzles. My first course was classic short stories. It finished today and, despite historically LOATHING short stories, I enjoyed every single one. Listen […]
A website is made up of a number of different pages, and it is the pages, not the website as a whole, that get indexed by search engines. When your website gets returned by search engines for a particular keyword phrase, it may not be your home page which is listed, but an internal page […]
An important aspect of search engine optimisation (SEO) is website structure. If your site is to be found and indexed by search engines, it needs to be structured in a manner which makes it easy to navigate. Search engines like Google index web pages using ‘crawlers‘. These crawlers search for, find and return information about […]