Three Reasons B2Bs Need Social Media

When discussing marketing strategy with business-to-business (B2B) organisations, at some point the question of social media usually comes up. And whereas with B2Cs the questions tend to be based around how they can make their existing social media work more effectively for them, with B2Bs the first question is often “Do I really need social […]

Unknown Victims of Age discrimination…Domain Names?

While search engine algorithms become ever more sophisticated at sifting, sorting and ranking website content, most still use keyword relevancy and inter-page linking as a key tool for determining a website’s reliability and relevancy. Another ranking factor which is considered by search engine algorithms is the age of website domain names. Older domain names tend […]

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