I love cutting video to the beat of the music. There’s a little squirm of joy when images change with every thud of the beat of the soundtrack. Here’s how I do it. Every piece of NLE (none linear editing) software has the capacity to place markers on a time line. I start the process […]
Great. So now you understand the importance of having a video made, you’ve followed best practice and had a great video produced. Brilliant. So now what? Getting a video made is one thing, but you need your customers to see it. Video is the opposite of that dodgy passport photo that you won’t let anyone […]
Now here’s a video that we absolutely LOVE. It’s a great example of how to show your potential customers who you are and what you do in a SIMPLE and engaging way. It’s only a short video about Hudson Signs, a sign-making business based in Ipswich. I’ve never met the guys at Hudson Signs but […]
In case you didn’t know it already, video is now one of the fastest growing segments of the internet advertising market and is firmly established as a darling of internet users – 80% of us now watch online videos. So why is video a must-have for businesses looking to promote themselves online? There are so […]
Online video marketing is one of the most effective ways of attracting traffic to your website and generating enquiries and sales. Traffic magnetism Adding a video to your website greatly increases its popularity with search engines. Geo-tagging your videos (adding location information) will help them to come up when people search for what you offer […]
Although video marketing isn’t essential for local online marketing, it has considerable potential. Videos are fairly easy to make, and offer a number of benefits as a marketing tool. Growing use of video Video is increasingly relevant to online marketing – YouTube now attracts four billion views a day. Also, faster computers and the wider availability […]
Although web design and online video production both use digital technology, the skills and software required for each are different. As a result, someone who develops websites won’t necessarily also produce online marketing videos. Integrated digital agencies Given the increasing use of video on the internet, particularly following the success of video-sharing sites such as […]
Adding video content to your website is a great way to make your business stand out online. Here’s why… Improved visibility online Websites incorporating video content score more points with search engines, giving you an edge over competitors who don’t use it. As well as including the video on your own website, you can host […]
Video production is a three-part process. Depending on the actual video, the process can be either relatively straightforward or highly complex. The three stages are: 1) Pre-production, where the video is prepared for ‘shooting’ (filming). It usually includes most of the following: developing and agreeing a storyboard and a total running time producing the shooting […]
As with all marketing activity, the best way to create an online video is to think about the fundamentals – the objectives, the target audience, the content, the budget and required response. Objectives Think about what you want the video to achieve, and try to be as precise as possible. The goal should be specific […]