A technical SEO audit is absolutely crucial for ensuring the health of your website’s SEO. The structural optimisation of your website is just as important as your content quality – it provides the foundations for your on-going website usability and optimisation, and it also has a role to play in the usability of your site […]
Due to recent changes to the Google algorithm, namely Panda, it is important to understand how video can help deliver better SEO results. Creating and publishing video is a challenge for the SME due to time and budget constraints but there are some simple steps which ensure you can maximise on the benefits. These days with faster broadband speeds, offering video […]
It’s a known fact that updating a site regularly with fresh content appeals to search engines like Google, Bing and Yahoo. Why wouldn’t it? Fresh and relevant content updated regularly is what we all yearn for when searching online for ourselves and it’s no different for search engines. Let’s look at how this information is discovered and what […]
In this post I will shed some light on what Sitemaps are and how they can be useful when combined with other SEO activity. There are still mixed views on the importance of Sitemaps in the SEO community with most steering towards them having no affect on search rankings. My view is that though they do not directly affect rankings, they can […]