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Google Analytics User Explorer: Your Customer Journey

By Honor Clement-Hayes |

We can all get a little over-confident that we know our customers’ journey by heart. They click an ad, come to the website, read some copy, add a product to the basket and buy. In reality, things are a lot messier than that – but User Explorer in Google Analytics can help. What is User […]

Analysing Social Visits to your Site- Tips, Tools and Tricks

Analysing Social Visits to your Site: Tips, Tools and Tricks

By Jenii Lowe |

How many people are visiting your site from social media? As with most things in the marketing world, you get the most value from an action when you analyse its effectiveness. If you know what’s really going on, you can build on what’s working and minimise what isn’t. Thankfully, there are a number of platforms […]

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