A unique study by Southampton University* and commissioned by Yell has identified what makes individuals trust one company website rather than another – and, therefore, choose as a supplier. This article summarises the findings and provides a practical checklist for what this means for your business. Contributors to trust The research identified criteria which are […]
Yell has commissioned a unique piece of original research from Southampton University* which has identified what makes individuals trust one company website rather than another. In this article we can reveal how ‘contactability’ is important in the way an individual forms trust in a business website and provide a practical checklist for what this means […]
Yell has commissioned a unique piece of research from Southampton University* which has identified what makes individuals trust one company website rather than another – and, therefore, choose as a supplier. This research has identified that the size of business behind the website does not matter. This article summarises how size was found as not […]
In part 1 of this article we looked at the initial setup costs of building a website: getting yourself a domain name and organising a website design. There are, however, other areas to consider. Web Hosting Web hosting can be extremely complicated but it need not be. For most businesses a simple web hosting plan from […]
Adding e-commerce functionality to your website will allow customers to buy from your business directly over the internet. Any business website is effectively an online shop window. However, it’s up to you whether you want your visitors to be able to browse through what you have on offer and buy online. For retail businesses As […]
In the early days of the internet, building even simple websites required a high level of technical knowhow. Later, web design software was developed that simplified the process. Even so, it was still necessary to have a good knowledge of HTML, the language that forms the basic building blocks of a website – so that […]
The number of pages in your website depends on how much you have to say about your business, products and services. Basic considerations You need to take into account a number of factors: your business size: there is a general link between the size of business and the size of website – a self-employed plasterer […]
In broad terms, there are two linked parts to a website: the way it looks, and the technology which makes that happen. The technical build involves putting the technology in place and making sure it works properly. The first stage of the technical build is to set out the structure of the site – often […]
Most websites include a homepage, main sections and subsections. These component parts and the way they fit together make up the structure of the website. How you structure your website will depend on: who you want to visit it what they will be looking for what action you want them to take So before building […]
The technical build of a website has a direct impact on the site’s efficiency and reliability. It can also affect its long-term future: if the technical build isn’t flexible enough, you might have to completely remake the site at some point to reflect changes to your business or market. There are two main factors in […]