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Headline writing formula: brand name + brand keyword + magic

How to Write the Best Homepage Heading Ever

By Honor Clement-Hayes |

This is my formula for writing a homepage heading. Your very first impression for someone coming to your brand; a summary of everything you do and how you do it. It can be difficult to nail down such a vast concept in such a small number of words. How can you sum up 20 website […]

The Art of Persuasion in Marketing

By Honor Clement-Hayes |

All marketing is persuasion. But when you take a look at the different kinds of persuasion, you start to see some pretty interesting psychology at work. If you can play on these emotions and weird human inclinations, you’ll really tap into what makes people choose a brand. Value exchange Or the perception of value exchange, […]

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