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What Is Phishing And How Can You Protect Against It?

Whilst the Internet does bring a lot of wonderful things, it also presents a number of security challenges for consumers and businesses of all sizes, especially when it comes to keeping sensitive information secure. One of the key threats we face is ‘phishing’ a form of cyber-attack. Each time a purchase is made via the […]


7 Top Tips: What to Include on Your Website

Creating your business website is an exciting experience, but it can also be incredibly daunting. Knowing how to use your website to its best advantage can be difficult to decide. You might just need one or two pages with important information on, or perhaps something a little more elaborate to appeal to your audience. Here are […]


How to Create a Quality Lead Magnet

Many of us want to incorporate an offer of a lead magnet (a freebie in exchange for someone’s email address) to attract interested parties to our websites and email lists, but it’s important to get the basics right before we plough ahead. If you are unfamiliar with the concept of lead magnets, check out my […]


How to Create Your Business Brand in 3 Simple Steps

Branding is an extremely complex issue, and is the subject of much confusion for small business owners, especially in the digital space. When most owners think of making changes to their brand, they envision hours spent scrutinizing logos and quibbling with graphic designers. In actual fact, your brand has implications far beyond the look and […]


Homepages that Talk Back: Using Video on Landing Pages

A whopping 80% of all internet traffic will be due to video content by 2019. That’s quite the hefty chunk. An increasing amount of businesses are future proofing themselves by incorporating online video, especially by using video embedded into their landing pages, and here’s one of the many reasons why. Using embedded video on any […]


Website Jargon Buster for Total Beginners

If you’ve been putting off getting a website for your business because the idea of all of that jargon and technological jiggery-pokery fills you with dread, this website jargon buster is the right place to start your journey. Before you make any plans or part with any cash, it’s a good idea to get a good […]


What’s the Most Important Part of any Marketing Video?

I always thought that the first 15 seconds of any video were the most important. Why? Because I get bored. I’m browsing, I come across a video, I watch a bit and move on. Unless… Unless the opening of the video really has something that grabs my attention. This is it. The opening of your […]


Where You Put Your Video Is Important

You probably think I’m going to write about which sites are best for placing your marketing video; is YouTube best or Facebook? But I’m not. That is an important consideration but I want to write about an element of video marketing that is much neglected and often the last thing that is considered. Where should […]


E-commerce 101: How to Choose your Sales Platform

So you’ve got a great product that you’re proud of, a hand-picked target audience, and you’re all ready to start making sales online? Congratulations! Our first step is going to be to create a robust, informed business plan that paves the way to business success. First, we’re going to choose our selling strategy. Breaking in […]


Get Real Results by Split Testing Your eCommerce Pages (the scientific way!)

eCommerce marketers know that they’re supposed to test their pages to find the optimal content for their target audience. However, many of us waste enormous amounts of time running tests that never seem to produce noticeable improvements. What are we doing wrong? Tell me if the following conversation sounds somewhat familiar to you: Marketer: “Boss, […]


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