If you’ve been putting off getting a website for your business because the idea of all of that jargon and technological jiggery-pokery fills you with dread, this website jargon buster is the right place to start your journey. Before you make any plans or part with any cash, it’s a good idea to get a good […]
I always thought that the first 15 seconds of any video were the most important. Why? Because I get bored. I’m browsing, I come across a video, I watch a bit and move on. Unless… Unless the opening of the video really has something that grabs my attention. This is it. The opening of your […]
You probably think I’m going to write about which sites are best for placing your marketing video; is YouTube best or Facebook? But I’m not. That is an important consideration but I want to write about an element of video marketing that is much neglected and often the last thing that is considered. Where should […]
So you’ve got a great product that you’re proud of, a hand-picked target audience, and you’re all ready to start making sales online? Congratulations! Our first step is going to be to create a robust, informed business plan that paves the way to business success. First, we’re going to choose our selling strategy. Breaking in […]
eCommerce marketers know that they’re supposed to test their pages to find the optimal content for their target audience. However, many of us waste enormous amounts of time running tests that never seem to produce noticeable improvements. What are we doing wrong? Tell me if the following conversation sounds somewhat familiar to you: Marketer: “Boss, […]
It’s incredible to see how web design trends spread. They start slowly, with just a few sites doing things in a new way. But soon, everyone’s at it. Not every web design trend is for the better. In recent years, some have emerged that would, let’s be honest, be best off in the rubbish bin. […]
Over two-and-a-half billion people use the internet. They’re probably not all looking for what your business sells. But a tiny proportion of them will be. Once you’ve found ways to reach that group of people (perhaps via online advertising, SEO or social media work), it’s really important you give them an outstanding user experience (UX). […]
Web design used to be pretty straightforward. All you had to do was make sure your website could be viewed properly on a PC and a Mac, and you were good to go. But today, it’s a different story. Smart phones and tablets have taken off. In the UK, a significant amount of internet use […]
Building a website without a wireframe is a bit like building a house with no architectural plans. You’re likely to end up with something that’s eccentric at best and unusable at worst. Whether you’re the designer, your mate’s the designer or you’re paying top dollar, a website has to start somewhere. Before you get to […]
Just like the quality of your products and your great customer service, your website is an important part of how your business presents itself. A business website, especially for a small business or start-up, doesn’t need to be expensive and full of bells and whistles. You just need the basics, done well. The absolute basics […]